17th June 2011
Every business strives to having long term relationships with its customers. In today’s competitive environment, the latter are very difficult and expensive to acquire so it makes sense to try and keep them on board for as long as possible. But what about...
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03rd May 2011
When it comes to sales environments, they don’t come much tougher than the pharmaceutical industry where billions of pounds worth of expenditure largely follows in the footsteps of an army of highly trained salespeople buttonholing individual doctors. The...
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